Main Article Content
Abstract
BPJS Kesehatan as a public institution mandated to organize the National Health Insurance has a big challenge related to participant satisfaction as it has entered a decade of implementing the National Health Insurance (JKN), BPJS Kesehatan is required to continue to improve satisfaction to participants, Currently, there are many ways or methods used by participants to express satisfaction or dissatisfaction with services, one of which is providing reviews through social media in the form of google reviews, related to this, researchers researched the level of participant satisfaction with BPJS Health services at branch offices throughout Deputy Region XII. This research uses descriptive research methods, namely research with an approach based on symptoms systematically and accurately regarding the characteristics of certain populations or regions, and combined with document analysis research or content analysis. The purpose of this study is to determine the level of branch office services based on the results of reviews conducted by participants through Google reviews, based on research participants who get services at the Branch Office give a rating of 4. 6 with a maximum rating scale of 5, then for the reviews given by participants, researchers categorized them according to the dimensions of the quality of participant services, namely Physical Evidence (Tangibles), Reliability, Responsiveness, Assurance, Empathy Emphaty, based on these dimensions there were 110 reviews for the July 2022-July 2023 period with the results of 106 reviews or 96.36% of participants expressing their satisfaction by giving the maximum rating of 5.
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References
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References
Ahyar, H., & Juliana Sukmana, D. (2020). Buku Metode Penelitian Kualitatif & Kuantitatif SERI Buku Hasil Penelitian View project Seri Buku Ajar View project. https://www.researchgate.net/publication/340021548
Ardianti, A. N., & Widiartanto, M. A. (2019). Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian melalui Marketplace Shopee . Jurnal Ilmu Administrasi Bisnis, 1–11.
Burhanuddin, N., Masyarakat, F. K., & Indonesia, U. M. (2016). Hubungan Mutu Pelayanan Kesehatan Dengan Kepuasan Pasien Rsud Syekh Yusuf Gowa Relationship between Health Service Quality and Patients ’ Satisfaction of RSUD Syekh Yusuf Gowa. 12(1), 41–46.
Daga, R. (2017). Buku 1, Citra, Kualitas Produk dan Kepuasan Pelanggan. https://www.researchgate.net/publication/334957485
Darmadi, H. (2014). Metode Penelitian Pendidikan Dan Sosial (cet 1). Alfabeta.
Faizah, S. N., & Panjawa, J. L. (2020). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Peserta Bpjs Kesehatan Kc Magelang. Jurnal Ekonomi Pembangunan, 9(3), 145–153. https://doi.org/10.23960/jep.v9i3.128
Farki, A., Baihaqi, I., & Wibawa, M. (2016). Pengaruh online customer review rating terhadap kepercayaan place di indonesia. 5(2).
Ibrahim, A., Alang, A. H., Madi, Baharuddin, Ahmad, M. A., & Darmawati. (2018). Metodologi Penelitian. Gunadarma Ilmu, 13(1), 104–116.
Kartika, M., & Ganarsih, R. L. (2019). Analisis E-Wom, Online Shopping Experience dan Trust Terhadap Keputusan Pembelian dan Kepuasan Konsumen E-Commerce Shopee pada Mahasiswa Pascasarjana Universitas Riau. Tepak Manajemen Bisnis, XI(2), 289–307.
Kurnia, S., Hastuti, W., Mudayana, A. A., & Nurdhila, A. P. (2017). Hubungan Mutu Pelayanan dengan Kepuasan Pasien Peserta BPJS di Rumah Sakit Umum Daerah Yogyakarta. 3.
Lusianti, D. (2017). Pengukuran Kepuasan Peserta Jkn Melalui Pendekatan Importance-Performance Analysis. Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 16(1), 17. https://doi.org/10.14710/jspi.v16i1.17-25
Sondari, A., & Raharjo, B. (2017). Higeia : Journal Of Public Health. 1(1), 15–21.
Song, Y., Liu, K., Guo, L., Yang, Z., & Jin, M. (2022). Does hotel customer satisfaction change during the COVID-19? A perspective from online reviews. Journal of Hospitality and Tourism Management, 51(March), 132–138. https://doi.org/10.1016/j.jhtm.2022.02.027
Wang, Y., Kim, J., & Kim, J. (2021). The financial impact of online customer reviews in the restaurant industry: A moderating effect of brand equity. International Journal of Hospitality Management, 95(February), 102895. https://doi.org/10.1016/j.ijhm.2021.102895
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2017). Services marketing : integrating customer focus across the firm.